Title: Understanding the effect of strategic business analytics on strategies for achieving competitive advantage: qualitative research on mobility and transportation sector

Authors: Arvind Bhisikar; Meenakshi Sharma; Rajiv Nag

Addresses: Birla Institute of Technology, Mesra (Ranchi), Off-Campus Noida, A-7, Sector 1, Noida, Uttar Pradesh, 201301, India ' Birla Institute of Technology, Mesra (Ranchi), Off-Campus Noida, A-7, Sector 1, Noida, Uttar Pradesh, 201301, India ' CyberQ Consulting Pvt. Ltd., Registered Office: J-1917, Chittaranjan Park, New Delhi-110019, India

Abstract: Strategic business analytics or SBA emerged as an effective tool to explore business organisations and their respective operational settings to articulate strategic decisions for achieving competitive advantage. This study based on the grounded theory model has been conducted to understand the effect of SBA for achieving competitive advantage for organisations working in the areas of mobility and transportation sector. In this study, prospector, analyser, defender as well as reactor business strategies have been identified and tested. Based on the response from 56 experts, it has been observed that the uses of the SBA revolve around organisation, process, technology, cognition and strategic trade-offs. Consequently, SBA influences business strategy by providing insights on the requirement and performance analysis, business processes for collaboration and business transformation, logistics management, etc. which accordingly articulate strategies for achieving competitive advantage. Thus, SBA should be invoked as a leading tool for achieving and sustaining competitive advantage.

Keywords: performance analysis; analytics; business decision; business processes; business strategy; business transformation; competitive advantage; logistics management; mobility and transportation; strategic business analytics; SBA; strategic construct; transport KPI.

DOI: 10.1504/IJBPIM.2022.128745

International Journal of Business Process Integration and Management, 2022 Vol.11 No.2, pp.149 - 164

Received: 15 Jan 2022
Accepted: 05 Sep 2022
Published online: 02 Feb 2023 *

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