Understanding the effect of strategic business analytics on strategies for achieving competitive advantage: qualitative research on mobility and transportation sector
by Arvind Bhisikar; Meenakshi Sharma; Rajiv Nag
International Journal of Business Process Integration and Management (IJBPIM), Vol. 11, No. 2, 2022

Abstract: Strategic business analytics or SBA emerged as an effective tool to explore business organisations and their respective operational settings to articulate strategic decisions for achieving competitive advantage. This study based on the grounded theory model has been conducted to understand the effect of SBA for achieving competitive advantage for organisations working in the areas of mobility and transportation sector. In this study, prospector, analyser, defender as well as reactor business strategies have been identified and tested. Based on the response from 56 experts, it has been observed that the uses of the SBA revolve around organisation, process, technology, cognition and strategic trade-offs. Consequently, SBA influences business strategy by providing insights on the requirement and performance analysis, business processes for collaboration and business transformation, logistics management, etc. which accordingly articulate strategies for achieving competitive advantage. Thus, SBA should be invoked as a leading tool for achieving and sustaining competitive advantage.

Online publication date: Thu, 02-Feb-2023

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