Title: Product packaging text and composition colour matching model design based on visual communication

Authors: Xiaowan Chen

Addresses: School of Art and Design, Zhengzhou University of Light Industry, Zhengzhou 450000, China

Abstract: In order to overcome the problems of low pixel extraction accuracy and long matching time in traditional models, a product packaging text and composition colour matching model based on visual communication was designed. Under the concept of visual communication, the phased feature matching method is used to extract the text and composition pixels in the product packaging in blocks. The morphological transformation method is used to construct the regional pixel threshold denoising function, and the colour representation model of text and composition is constructed. The adaptive block feature matching method is used to match the colour of text pixels and composition pixels to achieve the matching of product packaging text and composition colours. The experimental results show that the designed model has high pixel extraction accuracy, and the shortest time is only 2.5 s, which fully shows that the designed model has strong practical application performance.

Keywords: visual communication; product packaging text; composition colour; matching model.

DOI: 10.1504/IJMTM.2022.128730

International Journal of Manufacturing Technology and Management, 2022 Vol.36 No.5/6, pp.368 - 379

Received: 07 May 2021
Accepted: 27 Oct 2021
Published online: 02 Feb 2023 *

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