Title: Demystifying collaborative consumption: a systematic literature review

Authors: K.G. Sofi Dinesh; G. Rejikumar

Addresses: Bharathidasan Institute of Management, Trichy, Tamil Nadu, India ' Department of Management, Amrita Vishwa Vidyapeetham, Kochi Campus, India

Abstract: Collaborative consumption (CC) is slowly and steadily becoming part and parcel of our economy. People are becoming aware of the benefits of CC, and they are also becoming active participants in CC. Still, research is only a decade old in this area, although the concept of sharing existed before the digital era. This study attempts to give clarity to the idea of collaborative consumption in the light of recent studies and look at its different types, as discussed in the literature. It looks into the major motivating factors and impediments from the consumers' end to engage in collaborative behaviour. There are a lot of areas from the consumer behaviour lens that is open to research in the future, which include quality and value perception in CC, consumer expectation from CC. The review exposes dearth in the literature on conservative geographies where conflict from prevailing social norms and value systems create complexities among customers to engage in active participation to CC.

Keywords: collaborative consumption; CC; prosumers; sharing economy.

DOI: 10.1504/IJBG.2023.128327

International Journal of Business and Globalisation, 2023 Vol.33 No.1/2, pp.147 - 170

Received: 08 Mar 2019
Accepted: 19 Jan 2020
Published online: 18 Jan 2023 *

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