Title: The importance of film-induced tourism as a motivational influence on travel decisions: analysis of push and pull factors from the perspective of Portuguese consumers

Authors: Sara Nunes; Alejandro del Moral Agúndez; Julia Fragoso da Fonseca; Abdulmenaf Sejdini; Samiha Chemli; Kang Jin Seo

Addresses: Business Department, Higher Colleges of Technology, Al Qasar/Kuwait Road, Al Faseel – Fujairah, UAE ' Business Administration and Sociology Department, Faculty of Economics and Business Sciences, University of Extremadura, Avda. de Elvas, s/n., EdificioRectorado, 06006 Badajoz, Spain ' Business Department, Centre for Tourism Research, Development and Innovation (CiTUR), Polytechnic Institute of Leiria, School of Tourism and Maritime Technology, Campus 4, Rua do Conhecimento, n. 4, 2520–614 Peniche, Portugal ' Business Department, Business and Program Team Leader Business Department, Higher Colleges of Technology, Al Qasar/Kuwait Road, Al Faseel – Fujairah, UAE ' Social and Human Sciences Department, University of Deusto, Avenida de las Universidades 24, 48007, Bilbao, Spain ' Business Department, SolBridge International School of Business, Woosong University, 128 Uam-ro, Samseong-dong, Dong-gu, Daejeon, Republic of Korea

Abstract: In the literature, the studies on tourist motivations are extensive; however, new types of tourism are growing and becoming popular every day; therefore, it is necessary to include these recent trends and analyse their correlation with intentions and motivations. Based on the aforementioned, this study aims to measure the importance of film-induced tourism as a motivational influence on travel decisions amongst push and pull factors based on the model of Dann (1977). Based on those mentioned above, explanatory research was developed focused on the quantitative approach through a questionnaire-based online survey using a non-probabilistic sample for convenience. In terms of results, we can conclude that film-induced tourism-related push and pull factors do not seem to be a significant motivational factor when compared with other push and pull motivations.

Keywords: film-induced tourism; motivations; pull factors; push factors; tourist destination; tourism; travel decisions; image attributes; travel motivations; film and TV productions.

DOI: 10.1504/IJTP.2022.128136

International Journal of Tourism Policy, 2022 Vol.12 No.4, pp.392 - 410

Received: 08 Jan 2022
Received in revised form: 22 Apr 2022
Accepted: 25 Apr 2022
Published online: 06 Jan 2023 *

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