Title: The linkage between entrepreneurial orientation, self-efficacy, and financial performance of tourism entrepreneurs in Langkawi Island, Malaysia

Authors: Ataul Karim Patwary; Ahmad Edwin Mohamed; Muharis Mohamed; Md Nazmus Sadekin

Addresses: Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, 16100 Pengkalan Chepa, Malaysia ' School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia, 06010 UUM, Sintok, Kedah, Malaysia ' School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia, 06010 UUM, Sintok, Kedah, Malaysia ' Department of Economics, Mawlana Bhashani Science and Technology University, Santosh, Tangail-1902, Bangladesh

Abstract: Although considerable attention has been given to the literature that emphasises theoretical linkages between entrepreneurial orientation and firm performance, however, very few empirical studies have been conducted to investigate this relationship in the context of the tourism industry. This research investigated the effects of entrepreneurial orientation via self-efficacy as a mediator on financial performance by integrating resource-based view theory and entrepreneurial orientation. Using the snowball method, 105 usable questionnaires were received through Google Docs with a response rate of 67%. PLS-SEM was then employed for testing the hypotheses. The results show that entrepreneurial orientation (innovativeness, riskiness, and proactiveness) has significant positive influences on self-efficacy, which in turn affects businesses' financial performance.

Keywords: entrepreneurial orientation; financial performance; innovativeness; Langkawi; Malaysia; proactiveness; riskiness; self-efficacy; tourism; tourism entrepreneurs.

DOI: 10.1504/IJTGM.2022.128110

International Journal of Trade and Global Markets, 2022 Vol.16 No.1/2/3, pp.193 - 216

Received: 23 Mar 2020
Accepted: 04 Aug 2020
Published online: 06 Jan 2023 *

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