Title: An exploratory study on the continuance of mobile commerce: an extended expectation-confirmation model of information system use
Authors: Ming-Chien Hung, Hsin-Ginn Hwang, Ting-Chu Hsieh
Addresses: Department of Information Management, National Chung-Cheng University, No. 168, University Rd., Min-Hsiung, Chia-Yi 62102, Taiwan. ' Department of Information Management, National Chung-Cheng University, No. 168, University Rd., Min-Hsiung, Chia-Yi 62102, Taiwan. ' Department of Information Management, National Taiwan University, No. 1, Sec. 4, Roosevelt Road, Taipei 10617, Taiwan
Abstract: Although the original Expectation-Confirmation Model (ECM) of Information System (IS) use examines the effect of satisfaction on user|s continued intention to use IS, it is inadequate for explaining the phenomenon as to why some users satisfied with their post-use still decide to discontinue their use. In this paper we build on and extend the ECM of IS use by incorporating personal innovativeness, using the data from mobile shoppers. Results indicate that the proposed model has an explanatory power for understanding the continued use of mobile commerce (m-commerce).
Keywords: expectation-conformation model; information systems continuance; mobile commerce; m-commerce; personal innovativeness; customer satisfaction; technology acceptance model; TAM; technological innovation; mobile communications.
International Journal of Mobile Communications, 2007 Vol.5 No.4, pp.409 - 422
Published online: 15 Mar 2007 *Full-text access for editors Access for subscribers Purchase this article Comment on this article