Title: Assessing socio-demographic characteristics of FinTech users: an empirical study on mobile money in Pakistan

Authors: Misbah Noreen; Md. Shahin Mia; Zahiruddin Ghazali

Addresses: School of Economics, Finance and Banking (SEFB), College of Business (COB), Universiti Utara Malaysia (UUM), 06010 Sintok, Kedah, Malaysia ' School of Economics, Finance and Banking (SEFB), College of Business (COB), Universiti Utara Malaysia (UUM), 06010 Sintok, Kedah, Malaysia ' School of Economics, Finance and Banking (SEFB), College of Business (COB), Universiti Utara Malaysia (UUM), 06010 Sintok, Kedah, Malaysia

Abstract: In Pakistan, the usage of FinTech particularly mobile money services is very poor. In addition, the socio-demographic characteristics of the mobile money users in the country has not been studied well. Therefore, this study aims to examine the socio-demographic characteristics of FinTech users, particularly the mobile money users in Pakistan. The study conducted a cross-sectional survey to collect the data at the household level. It was found that an overwhelming portion of the mobile money users in Pakistan are males (93%) while females are very few (7%) in numbers. The study also found that the majority of the respondents (67%) are from the urban locality. The study provides an insight into socio-demographic profiling of the mobile money users that might help the policymakers to design a policy to enhance the usage of mobile money services in Pakistan.

Keywords: socio-demographic characteristics; FinTech; mobile money users; Pakistan.

DOI: 10.1504/IJEBR.2023.127281

International Journal of Economics and Business Research, 2023 Vol.25 No.1, pp.150 - 160

Received: 20 Feb 2021
Accepted: 22 Apr 2021
Published online: 30 Nov 2022 *

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