Title: Goldheart Jewelry: management decisions in Singapore

Authors: Charles Patti, Lynda Wee

Addresses: School of Advertising, Marketing and Public Relations, Queensland University of Technology, Level 10, Z block, 2 George Street, Brisbane, QLD 40001, Australia. ' Centre for Innovation and Enterprise, Republic Polytechnic, Singapore

Abstract: One of Singapore|s most successful retailers is Goldheart Jewelry. Entrepreneur Johnny Wham built the company in 1974, pioneering gold jewelry as a fashion item rather than investment. Today, Goldheart faces several new marketing challenges and opportunities. At a recent staff meeting, Wham raised several new ideas for the future, including brand extension, retailing, geographic expansion and broadening of the price range. But, how does the company address these decisions? Goldheart Jewelry is a story of business passion, commitment, creativity and responsiveness to the many economic, social, and cultural changes in Singapore over a 30-year period – and it emphasises the importance of management decision making.

Keywords: retailing; marketing management; strategic decisions; e-commerce; internet marketing; Singapore; management decisions.

DOI: 10.1504/IJMDM.2007.012723

International Journal of Management and Decision Making, 2007 Vol.8 No.2/3/4, pp.241 - 250

Available online: 10 Mar 2007 *

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