Goldheart Jewelry: management decisions in Singapore
by Charles Patti, Lynda Wee
International Journal of Management and Decision Making (IJMDM), Vol. 8, No. 2/3/4, 2007

Abstract: One of Singapore's most successful retailers is Goldheart Jewelry. Entrepreneur Johnny Wham built the company in 1974, pioneering gold jewelry as a fashion item rather than investment. Today, Goldheart faces several new marketing challenges and opportunities. At a recent staff meeting, Wham raised several new ideas for the future, including brand extension, retailing, geographic expansion and broadening of the price range. But, how does the company address these decisions? Goldheart Jewelry is a story of business passion, commitment, creativity and responsiveness to the many economic, social, and cultural changes in Singapore over a 30-year period – and it emphasises the importance of management decision making.

Online publication date: Sat, 10-Mar-2007

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Management and Decision Making (IJMDM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com