Title: Factors influencing the adoption of electric vehicles in India: an empirical analysis

Authors: Rajeev Goswami

Addresses: NTPC School of Business, Plot No. 5-14, Sector 16-A, Noida-201301, India

Abstract: Electric vehicles (EVs) adoption has potential to address greenhouse gases emissions, energy dependency and resource scarcity. The Indian government has implemented policies and incentives to foster EVs adoption. Considering Indian scenario, an EV purchasing model is proposed that comprises various demographic and behavioural factors. A survey was conducted in six cities of India (Delhi, Bengaluru, Mumbai, Nagpur, Kolkata, and Dehradun). By using logistic regression (LR) methods and three-way contingency chi-square a novel EV purchasing model is proposed. The LR method reveals that several behavioural factors such as age, environmental consciousness, price, brand, performance, etc. impact willingness of consumers to adopt EVs. With chi-square statistics, the demographic factors such as education level and marital status influence the EV buying behaviour. These factors may facilitate the government to frame more efficacious policies and assist the industry actors in designing diverse marketing and sales strategies to increase the adoption rate of EVs.

Keywords: electric vehicles; public policy; willingness to purchase; logistic regression; India.

DOI: 10.1504/IJEHV.2022.127050

International Journal of Electric and Hybrid Vehicles, 2022 Vol.14 No.4, pp.354 - 374

Received: 01 Jun 2020
Accepted: 19 Aug 2020
Published online: 21 Nov 2022 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article