Title: The moderating effect of environmental turbulence on the relationship between strategic agility and innovation: a field study in Jordanian pharmaceutical manufacturing companies

Authors: Hamzeh Abdelhadi; Mohi-Adden Yahya Al-Qutop; Nidal Al-Salhi

Addresses: Department of Business Administration, University of Petra, Amman, 11196, Jordan ' Department of Business Administration, University of Petra, Amman, 11196, Jordan ' Department of Business Administration, University of Petra, Amman, 11196, Jordan

Abstract: This paper is going over the notion of strategic agility (SA) including its meta-capabilities; strategic sensitivity (SS), leadership unity (LU), and resource fluidity (RF), and how environmental turbulence (ET) plays a major role in the relationship between strategic agility (SA) and innovation (INN) through pharmaceutical manufacturing companies in Jordan. So, the most important aim of this paper is to find the vital effect of (SA) on (INN) in the presence of (ET) as moderating variable by drawing explicit structural modelling and carrying out a different statistical analysis trying to strengthen this cross-sectional study results to help longitudinal future studies. The study showed a significant finding for adopted structural modelling and found that the (ET) variable has the highest mean among all adopted variables, which indicates the importance of (ET) as moderating variable.

Keywords: strategic agility; strategic sensitivity; resource fluidity; leadership unity; environmental turbulence; innovation.

DOI: 10.1504/IJASM.2022.127042

International Journal of Agile Systems and Management, 2022 Vol.15 No.3, pp.243 - 256

Received: 21 Jul 2021
Accepted: 03 Nov 2021
Published online: 18 Nov 2022 *

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