Title: Employer branding in the retail industry: a systems approach

Authors: Vasiliki Messini

Addresses: Marks and Spencer Greece, Vouliagmenis 85 Avenue, Glyfada, 16674, Athens, Greece

Abstract: In view of the emerging digital transformation requirements, modern organisations need to be constantly adapting for their development and sustainability. Human resource departments are among the basic pillars contributing to that transformation, with their strategic engagement on the organisation's decisions regarding the most efficient short- and long-term talent management and acquisition. The adoption of new concepts in the pursuit of business excellence and continuity always contains an inherent complexity proportional to the separate stakeholders taking part in major decisions referring to strategic, tactical, and operational targets. In this paper, we examine, by a systemic point of view, the performance and potential impact of the adoption and implementation of employer branding trends, which seems to be an important way for the whole business transformation and superiority.

Keywords: employer branding; human resource management; system dynamics; DCSYM.

DOI: 10.1504/IJASS.2022.126781

International Journal of Applied Systemic Studies, 2022 Vol.9 No.4, pp.366 - 380

Received: 16 Jul 2020
Accepted: 08 Nov 2021
Published online: 07 Nov 2022 *

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