Title: Does COVID-19 influence in reshaping the banking habits of the individual? An empirical investigation

Authors: Sudarshan Maity; Tarak Nath Sahu; Debasish Biswas

Addresses: The Institute of Cost Accountants of India, 12, Sudder Street, Kolkata, 700016, West Bengal, India ' Department of Commerce, Vidyasagar University, Midnapore, 721-102, West Bengal, India ' Department of Business Administration, Vidyasagar University, Midnapore, 721-102, West Bengal, India

Abstract: The COVID-19 pandemic outbreak has generated anxieties in many sectors thereby shrinking the economy globally. The rigorous lockdown regulations in India affect all the aspects of the country's economy at a galloping speed. The present study investigates how the pandemic changes the banking habits among people from physical mode to digital mode. The study takes into account 400 customers from West Bengal, India of different commercial banks. The study investigates the results with the application of Wilcoxon sign test, effect size test, Kruskal-Wallis test, etc. The study finds that there is a significant change of banking habits from physical mode to digital mode during the pandemic time. Though the pandemic has not significantly changed the banking habits of rural and female customers and further acceptance of digital banking significantly differs among several customers' age groups.

Keywords: COVID-19; digital banking; branch banking; pandemic.

DOI: 10.1504/IJEF.2022.126479

International Journal of Electronic Finance, 2022 Vol.11 No.4, pp.345 - 363

Received: 23 Feb 2022
Accepted: 19 Apr 2022
Published online: 26 Oct 2022 *

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