Title: Business practice via social media platforms in the Emirate of Dubai as a model

Authors: Murad Al Mawajdeh

Addresses: Commercial Law Department, Dubai Police Academy, UAE

Abstract: The use of social media websites such as Facebook, Twitter, Instagram, and Snapchat have gained increased popularity in recent times. However, the lack of detailed legislation regulating the practice of business activities via social media may give rise to many difficulties, especially concerning the suitability of the current legal framework and whether such framework copes sensibly with the needs of online consumers. This paper thus explores how UAE laws engage with businesses conducted via social media to determine whether or not these laws give due attention to consumer protection in an online environment. Furthermore, this paper briefly addresses the main challenges that may be confronted when licensing e-merchants to practise their commercial activities via social media.

Keywords: social media; consumer protection; Dubai; marketing.

DOI: 10.1504/IJEBR.2022.126444

International Journal of Economics and Business Research, 2022 Vol.24 No.4, pp.520 - 532

Received: 28 Jan 2021
Accepted: 28 Feb 2021
Published online: 26 Oct 2022 *

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