Title: A holistic analysis of near field communication mobile payments: an empirical analysis

Authors: Francisco Liébana-Cabanillas; Zoran Kalinic; Iviane Ramos de Luna; Veljko Marinkovic

Addresses: Department of Marketing and Market Research, University of Granada, Spain ' Faculty of Economics, University of Kragujevac, Serbia ' Department of Economic and Business Studies, Open University of Catalonia, Spain ' Faculty of Economics, University of Kragujevac, Serbia

Abstract: The improvement of near field communication (NFC) technology has increased the number of its applications, although it is still incipient in the field of mobile payments. So far, studies that have analysed the adoption of NFC mobile payment systems have used classic models. To improve this proposal, this study incorporated a set of drivers proposed in research related to mobile payments: perceived compatibility, individual mobility, subjective norms, personal innovation and perceived security. The resulting model was analysed after implementing an online questionnaire with 499 users in Europe. The results confirm all the hypotheses raised with the exception of one related to ease of use. Finally, we highlight the main implications for management and cite some strategies to reinforce this new business in the context of new technical developments.

Keywords: near field communication; NFC; mobile payments; intention to use; perceived compatibility; personal innovativeness in information technology; perceived security.

DOI: 10.1504/IJMC.2022.125912

International Journal of Mobile Communications, 2022 Vol.20 No.6, pp.703 - 726

Accepted: 31 Jan 2021
Published online: 04 Oct 2022 *

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