Title: Revival of Kashmiri saffron industry: an exploratory study

Authors: Asifat Shafi; Parvez Ahmad Mir

Addresses: Islamic University of Science and Technology, Awantipora 192122. Jammu and Kashmir, India ' Centre for Innovation and Entrepreneurship Development (CIED), Islamic University of Science and Technology, Awantipora, Kashmir J&K-192122, India

Abstract: Saffron is the king of all spices and Kashmir has a proud privilege of producing the world's best quality saffron (Crocus sativas). This study analyses the ways through which saffron industry can be revived in Kashmir. Currently, this industry is facing problems such as decreased production, adulteration, lack of entrepreneurial intention, unawareness among all stakeholders and inability to compete globally. In this exploratory study, in-depth interviews were conducted to elicit information from the respondents, observations were also noted. The results revealed that this industry can be revived and can develop a competitive edge by cultivating entrepreneurial intention, introducing public-private partnership and creating awareness among all stakeholders. Moreover, government's effort of creating a saffron spices park will help in shortening the distribution channel and will promote high-quality Kashmiri saffron by creating a brand image at the global level. Revival of this industry will greatly influence the development of Indian economy and entrepreneurship.

Keywords: saffron; entrepreneurial intention; revival strategy; Kashmir.

DOI: 10.1504/JIBED.2022.125702

Journal for International Business and Entrepreneurship Development, 2022 Vol.14 No.2, pp.243 - 260

Received: 11 Jan 2022
Accepted: 11 Jan 2022

Published online: 26 Sep 2022 *

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