Title: Export promotion programmes as antecedents of internationalisation of developing country firms: a theoretical model and empirical assessment

Authors: M. Yunus Ali, A.K. Shamsuddoha

Addresses: School of Advertising, Marketing and Public Relations, Queensland University of Technology, 2 George Street, Brisbane 4000, Australia. ' Department of Marketing, University of Rajshahi, Rajshahi 6205, Bangladesh

Abstract: This article reports empirical results of a study on the impact of government export promotion programmes (EPPs) on internationalisation of Developing Country firms. Drawing on the internationalisation process theory and resource-based view, a conceptual model was developed to test the positive effect of EPPs on a firm|s export knowledge, which influences firm|s export commitment and export strategy that determine firm export performance. Primary data set from a sample of 203 exporters in Bangladesh was used to test the path model using AMOS programme. SEM results significantly support the hypothesised positive effect of EPPs on export performance as well as export knowledge and other relationships in the model.

Keywords: developing country firms; export commitment; export knowledge; export promotion programmes; export strategy; export performance; developing countries; internationalisation; resource-based view.

DOI: 10.1504/JGBA.2007.012547

Journal for Global Business Advancement, 2007 Vol.1 No.1, pp.20 - 36

Published online: 22 Feb 2007 *

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