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Title: User experience measurement methods of e-commerce products based on cloud model

Authors: Ming Yang

Addresses: Business School, Chongqing College of Electronic Engineering, Chongqing 401331, China

Abstract: Traditional e-commerce product user experience measurement methods have the problems of poor measurement effect and low user experience satisfaction. This paper proposes a cloud based e-commerce product user experience measurement method. This paper uses the hierarchical structure model to build the e-commerce product user experience measurement index system to obtain the e-commerce product user experience index. Determine the proportion of indicators to complete the construction of cloud model; calculate the cloud drop expected value, expected entropy and super entropy in the cloud model, and transform the e-commerce product user experience measurement index weight coefficient into normal cloud to realise the e-commerce product user experience degree quantity. The results show the measure accuracy is about 98%, and the measurement time is less than 2 s.

Keywords: cloud model; e-commerce products; user experience; weight coefficient; fuzzy comprehensive metric.

DOI: 10.1504/IJPD.2022.125330

International Journal of Product Development, 2022 Vol.26 No.1/2/3/4, pp.77 - 88

Received: 27 Jan 2021
Accepted: 10 May 2021

Published online: 07 Sep 2022 *

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