Title: Visual communication method of graphic language in industrial product design

Authors: Fang Wang; Huaxi Chen

Addresses: School of Art and Design, Bengbu University, Bengbu 233030, China ' School of Science, Bengbu University, Bengbu 233030, China

Abstract: In order to improve the ideality of product design effectively, enhance its market attraction and competitiveness and obtain greater economic benefits, the paper designs the visual communication method of graphic language in industrial product design. Through the analysis of industrial product design characteristics, principles and practical problems, the interview method and qualitative analysis method are used to explore the reasons for the low impact of product packaging. Then brainstorming method is used to quantitatively analyse the unique selling points of products, and select graphic language elements, and then construct industrial product packaging graphic language and its scene, to realise the visual communication design of industrial product graphic language. The experimental results show that the design satisfaction of this method is high, the competitiveness index of product packaging is 90%, the attractiveness index is 0.7, and it can obtain more economic benefits of industrial products.

Keywords: industrial products; visual communication; graphic language; qualitative analysis; brainstorming.

DOI: 10.1504/IJPD.2022.125324

International Journal of Product Development, 2022 Vol.26 No.1/2/3/4, pp.1 - 11

Received: 27 Jan 2021
Accepted: 08 May 2021

Published online: 07 Sep 2022 *

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