Title: Innovative e-recruitment strategies as a tool for human capital management effectiveness: a mediating role of talent attraction

Authors: Ghulam Muhammad; Mubashara Siddique; Abdul Samad Dahri

Addresses: Mohammad Ali Jinnah University, 22-E, Block-6, PECHS, Karachi, Pakistan ' Mohammad Ali Jinnah University, 22-E, Block-6, PECHS, Karachi, Pakistan ' Mohammad Ali Jinnah University, 22-E, Block-6, PECHS, Karachi, Pakistan

Abstract: Contemporary organisations are adopting technology in human resources management practices. Though e-recruitment and selection process in an important HR practice, yet it lacks research in developing countries. This research aims to explore the mediating role of talent attraction between innovative e-recruitment strategies and human capital management effectiveness. Responses from 250 HR professionals from IT firms of Pakistan were collected and was analysed by using Smart PLS v. 3.2.8 software. Results indicated that talent attraction plays mediating role between the relationship of corporate websites and job portals with human capital effectiveness. While talent attraction has no mediation effect on the connection of e-recruitment agencies and social network sites with human capital effectiveness. Results revealed that job portals and corporate websites are the key tools for attracting talented candidates to IT firms, whereas e-recruitment agencies and social network sites have no significant effect on talent attraction.

Keywords: human capital management effectiveness; talent attraction; job portal; social network sites; e-recruitment agencies; corporate website; innovative e-recruitment strategies.

DOI: 10.1504/MEJM.2022.125295

Middle East Journal of Management, 2022 Vol.9 No.5, pp.504 - 523

Received: 31 Mar 2021
Accepted: 11 May 2021
Published online: 06 Sep 2022 *

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