Title: Sustainable governance: social media and voter realignment, the case of Ghana

Authors: Adasa Nkrumah Kofi Frimpong; Li Ping; Samuel Adu-Gyamfi; Millicent Amoah

Addresses: Faculty of Applied Science and Mathematics Education, Department of Information Technology Education, Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development (AAMUSTED), P.O. Box 1277, Kumasi, Ghana ' School of Management and Economics, Centre for West African Studies, University of Electronic Science and Technology of China, No. 2006, Xiyuan Ave, West Hi-Tech Zone, Chengdu, Sichuan, 611731, China ' Department of Information Technology Education, Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development, P.O. Box 1277, Kumasi, Ashanti, Ghana ' School of Management and Economics, Centre for West African Studies, University of Electronic Science and Technology of China, No. 2006, Xiyuan Ave, West Hi-Tech Zone, Chengdu, Sichuan, 611731, China

Abstract: The study shows how sustainable governance is desirable as Citizen Centrism, activated by an inevitable 'social contagion' via the shared experiences of desperate citizens on the internet. Through established methodology, this study will show how such a system could work well in third-world countries, not only in Western democracies and countries where technology is quite developed. However, the results suggest that such electronic gatherings (Social Contagion), cum causa, may lead to more educated voters in Sub-Saharan Africa, using 1198 responses from Ghana. The results from the research suggest that there exists interdependence between sustainable governance, social media use, voter realignment, and online/offline political participation. The political use of SM (PUS) and government information affects voter realignment and online and offline political participation. We found a positive association between SM and access to government information.

Keywords: SG; sustainable governance; SM; social media; voter realignment; Ghana; simultaneous equations.

DOI: 10.1504/IJTPM.2022.125256

International Journal of Technology, Policy and Management, 2022 Vol.22 No.3, pp.217 - 246

Received: 27 May 2020
Accepted: 13 Dec 2020
Published online: 05 Sep 2022 *

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