Title: Modelling of factors influencing impulse buying behaviour of online shoppers: an integrated ISM and MICMAC approach

Authors: Sucheta Agarwal; Aastha Dixit; Biswas Dixit; Vivek Agrawal

Addresses: Institute of Business Management, GLA University, Mathura, India ' International Tradeshows, Infocom Network Ltd., Noida, India ' Unimrkt Research Pvt. Ltd., Gurgaon, India ' Institute of Business Management, GLA University, Mathura, India

Abstract: With the changes in the lifestyle of people, their life has become full of stress with less time for relaxation. To save time from their busy schedule, people are becoming more inclined toward online shopping. The emergence of new trends and technologies has revolutionised the online retail industry, which has aroused the need to study and understand various phenomenon related to e-retail industry, like impulse buying behaviour. Therefore, in this paper, researchers have identified some major factors that influence impulse buying behaviour of online shoppers and prepared a model using interpretive structural modelling (ISM) and MICMAC to illustrate the relationships among the identified factors.

Keywords: interpretive structural modelling; ISM; MICMAC; impulse buying.

DOI: 10.1504/IJBEX.2020.10036361

International Journal of Business Excellence, 2022 Vol.27 No.4, pp.502 - 528

Received: 03 Oct 2019
Accepted: 24 Jan 2020

Published online: 30 Aug 2022 *

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