Title: Adopting technological innovations in work organisations: the role of attitude, subjective norm, and procedural fairness

Authors: Zhen Z. Sullivan; Patricia J. Holahan; Jing Ma

Addresses: College of Business and Public Management, Kean University, USA ' School of Business, Stevens Institute of Technology, USA ' College of Business and Public Management, Wenzhou Kean University, China

Abstract: Theoretical frameworks fail to adequately explain technology adoption in settings where management, not the user, makes the initial adoption decision. This study integrates research on innovation adoption, behavioural intention, and procedural fairness to predict one's intention to use a new technology in the organisational context. We find the innovation's attributes predict the user's attitude; attitude and subjective norm predict intention. Furthermore, we find procedural fairness moderates the relationship between attitude and intention. Also, procedural fairness moderates the relationship between subjective norm and intention. These findings suggest that procedural fairness may be an important lever in gaining acceptance of new technologies in work organisations.

Keywords: attitude; innovation attributes; technology acceptance model; procedural fairness; subjective norm; perceived behavioural control; complexity; relative advantage; compatibility.

DOI: 10.1504/IJBIS.2020.10037224

International Journal of Business Information Systems, 2022 Vol.40 No.3, pp.357 - 375

Received: 10 Aug 2019
Accepted: 25 Dec 2019

Published online: 17 Aug 2022 *

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