Title: Determinants of m-payment adoption behaviour in Bangladesh

Authors: Mohammad Osman Gani; Muhammad Intisar Alam; Mohammad Zahedul Alam; Shahin Ahmed Chowdhury; Rafiuddin Ahmed

Addresses: Department of Business Administration in Marketing, Faculty of Business Studies (FBS), Bangladesh University of Professionals (BUP), Mirpur Cantonment, Dhaka, Bangladesh; Department of Development Policy, Graduate School of Humanities and Social Sciences, Hiroshima University, 1-5-1 Kagamiyama, Higashi-Hiroshima City, Hiroshima, 739-8529, Japan ' Department of Marketing, Faculty of Business Studies (FBS), University of Dhaka, Dhaka, Bangladesh ' Department of Business Administration in Marketing, Faculty of Business Studies (FBS), Bangladesh University of Professionals (BUP), Mirpur Cantonment, Dhaka, Bangladesh; School of Management, Wuhan University of Technology, 205 Luoshi Road, Wuhan, 430070, China ' Department of Marketing, Faculty of Business Studies (FBS), University of Dhaka, Dhaka, Bangladesh; Ryerson University, Toronto, Ontario, Canada ' Department of Marketing, Faculty of Business Studies (FBS), University of Dhaka, Dhaka, Bangladesh

Abstract: Modern technology facilitates mobile payment (m-payment) services throughout the world. M-payment ensures flexibility and convenience in carrying out everyday activities. The study aims to assess the intention of adopting m-payment service, as well as to find out the factors that affect consumer intention considering Dhaka, the capital city of Bangladesh. Descriptive research was developed with a valid sample of 280 respondents through snowball and judgmental sampling methods. Data were collected by an online survey using email and social media platforms. It was found that factors like – convenience, mobile payment knowledge, perceived risk, and social influence had a positive and significant influence on consumer intention to adopt m-payment. On the other hand, perceived security had an insignificant influence. This study has a scope to serve as an important stimulus for developing strategies to the marketers that may accelerate the consumer intention to adopt m-payment.

Keywords: m-payment; intention; technology; snowball; judgmental sampling; social media; Bangladesh.

DOI: 10.1504/IJBIS.2022.124924

International Journal of Business Information Systems, 2022 Vol.40 No.3, pp.415 - 439

Received: 23 Sep 2019
Accepted: 30 Dec 2019
Published online: 17 Aug 2022 *

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