Title: The role of value co-creation service in the user satisfaction of Airbnb in China

Authors: Yi Qu; Sizhu Chen; Bingchao Zhang; Ying Liu

Addresses: Surrey International Institute, Dongbei University of Finance and Economics, 217 Jianshan St., Shahekou District, Dalian, Liaoning, China ' Surrey International Institute, Dongbei University of Finance and Economics, 217 Jianshan St., Shahekou District, Dalian, Liaoning, China ' School of Management, Shandong Technology and Business University, 191 Binhai Middle Road, Laishan District, Yantai, Shandong, China ' Surrey International Institute, Dongbei University of Finance and Economics, 217 Jianshan St., Shahekou District, Dalian, Liaoning, China

Abstract: Users are the core subjects to participate in the value creation in the shared platform and the key part to determine the development of the platform and the profits of the enterprise. It will be the focus and significance of this paper to study the factors that affect user satisfaction in the value co-creation service of the shared platform in China and put forward corresponding improvement suggestions. Based on the value co-creation theory and user satisfaction theory, this paper is aimed at analysing and evaluating the user satisfaction in value co-creation by taking Airbnb in China as an example. It also creatively combines Kano model and IPA analysis, through the quantitative analysis of the questionnaire survey data, obtained the impact of shared platform value co-creation service on its user satisfaction degree, and analysed the improvement order and strategies. Finally, it provides theoretical support and practical guidance for sharing economy.

Keywords: sharing economy; shared platform; value co-creation; Kano model; user satisfaction; IPA analysis; China.

DOI: 10.1504/IJENTTM.2022.124909

International Journal of Entertainment Technology and Management, 2022 Vol.1 No.3, pp.222 - 245

Received: 20 Jul 2021
Accepted: 07 Oct 2021
Published online: 15 Aug 2022 *

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