Title: Analysis of the factors that determine cinema attendance

Authors: Marta Batlle-Beltrán; Manuel Mateo

Addresses: Department of Architectural Technology/EPSEB, Universitat Politècnica de Catalunya, Av. Doctor Marañón, 44-50, 08028 Barcelona, Spain ' Department of Management/IOC/ETSEIB, Universitat Politècnica de Catalunya, Av. Diagonal 647, 7th, 08028 Barcelona, Spain

Abstract: New forms of consumption, including online streaming, have interfered with film exhibition, promoting important changes. These services need to generate significant traffic and a look for a wide range of home subscribers to provide them with an extensive catalogue of movies. The domestic confinement in almost all countries caused by COVID-19 has led the internet to break historical traffic records. Cinemas are no longer the only place where a film can be shown. The novelty of films is the main factor that convinces viewers to pay for a cinema ticket. The exhibitor must pursue excellence and offer a truly superior experience at a reasonable price, because of the limited budget for leisure activities. This research uses structural equation modelling (SEM) to carry out an empirical analysis on the results of a questionnaire with a focus on the factors influencing the preference for watching films at a cinema.

Keywords: cinema; online; streaming; viewers; exhibition; survey; preferences; attendance; display windows; structural equations.

DOI: 10.1504/IJENTTM.2022.10049642

International Journal of Entertainment Technology and Management, 2022 Vol.1 No.3, pp.201 - 221

Received: 23 Nov 2020
Accepted: 25 Mar 2021

Published online: 15 Aug 2022 *

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