Title: New perspective on platform work - internal crowdworking as an instrument to facilitate strategic human resources management

Authors: Dennis Heinrich; Florian Schramm

Addresses: Faculty of Economics and Social Sciences, University of Hamburg, Von-Melle-Park 9, 20146 Hamburg, Germany ' Faculty of Economics and Social Sciences, University of Hamburg, Von-Melle-Park 9, 20146 Hamburg, Germany

Abstract: Little attention is given to internal crowdworking (IC) where contracts are tendered to employees of the organisation by means of an open call. IC can enable the strengths of external crowdworking (EC) within the organisation to be used for strategic HRM. Possible applications are particularly seen in the areas of deployment, retention, motivation, assessment and development. These areas provide the opportunity to secure qualifications within organisations and to use them cost-efficiently and in a flexible way, while EC has the reputation of eroding normal working conditions or favouring precarious ones. Starting with a systematic literature review to reveal the research gap, it is questioned and shown using reasoned argument how IC as a hybrid form of work can be part of strategic HRM combining three concepts with IC. The aim is to show on a conceptual basis which functions IC can fulfil in the HR strategy context. For management and practice, the paper provides the basis for reflection regarding a potential implementation of IC.

Keywords: platform work; employment systems; strategic human resources management; internal crowdworking; enterprise crowdworking.

DOI: 10.1504/IJWI.2022.124259

International Journal of Work Innovation, 2022 Vol.3 No.1, pp.48 - 68

Received: 25 Feb 2021
Accepted: 24 Feb 2022
Published online: 20 Jul 2022 *

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