Title: Motivating factors to promote tourism in India: using AHP methods

Authors: Rupesh Kumar; Surendra Kansara; Deepak Bangwal; Akhil Damodaran; Ajay Jha

Addresses: Department of Transportation Management, School of Business, University of Petroleum and Energy Studies (UPES), Kandoli Campus, Dehradun, Uttarakhand, India ' Symbiosis Institute of Operations Management (SIOM), Constituent of Symbiosis International (Deemed) University, Nashik, 422008, Maharashtra, India ' Department of General Management, School of Business, University of Petroleum and Energy Studies (UPES), Kandoli Campus, Dehradun, Uttarakhand, India ' Department of General Management, School of Business, University of Petroleum and Energy Studies (UPES), Kandoli Campus, Dehradun, Uttarakhand, India ' Jaipuria Institute of Management, Vineet Khand, Gomti Nagar, Lucknow, 226010, India

Abstract: This study seeks to investigate the various criteria along with different motivation factors with the motive to improve people's leisure time. All these motivating factors have their importance to enhance tourism within the country and also help in economic development. The primary data of this research collected through a questionnaire survey. Then we used the analytic hierarchy process (AHP) theory to analyse the factors and sub-factors of the hierarchical structure. This study reveals the application of AHP to examine the tourism theory and suggested recommendations and solutions for the Indian tourism industry. The proposed framework can be used by tour operators to avoid the uncertainty in decision making as well to improve the efficiency of tourism performance.

Keywords: analytic hierarchy process; AHP; tourism industry; multi-criteria decision methods; MCDM.

DOI: 10.1504/IJLSM.2022.124193

International Journal of Logistics Systems and Management, 2022 Vol.42 No.3, pp.407 - 426

Received: 13 Aug 2019
Accepted: 16 Mar 2020
Published online: 18 Jul 2022 *

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