Motivating factors to promote tourism in India: using AHP methods
by Rupesh Kumar; Surendra Kansara; Deepak Bangwal; Akhil Damodaran; Ajay Jha
International Journal of Logistics Systems and Management (IJLSM), Vol. 42, No. 3, 2022

Abstract: This study seeks to investigate the various criteria along with different motivation factors with the motive to improve people's leisure time. All these motivating factors have their importance to enhance tourism within the country and also help in economic development. The primary data of this research collected through a questionnaire survey. Then we used the analytic hierarchy process (AHP) theory to analyse the factors and sub-factors of the hierarchical structure. This study reveals the application of AHP to examine the tourism theory and suggested recommendations and solutions for the Indian tourism industry. The proposed framework can be used by tour operators to avoid the uncertainty in decision making as well to improve the efficiency of tourism performance.

Online publication date: Mon, 18-Jul-2022

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Logistics Systems and Management (IJLSM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com