Title: The clustering stimulus on pricing techniques and sales performance in business organisations

Authors: Oluwabunmi A. Falebita; Temitomiwa Matthew Adesina

Addresses: Livingston Research, Sloane Avenue, London, England SW3 3, GB ' Cambrian College, 1400, Barry Downe Rd, Greater Sudbury, P3A 3V8 Ontario, Canada

Abstract: Previous research has investigated the effect that the techniques of pricing have on the sales of different organisations, but hardly has any prior study reconnoitered the stimulus of pricing techniques on the performance of sales among clustered organisations. We address this oxymoron as it relates to the clustering stimulus on pricing techniques and sales performance of organisations. A survey of three selected, top, food and beverages manufacturing organisations within the Ikeja business cluster was conducted. Results reveal some key pricing techniques and demonstrate that there is a positive interdependence between the pricing techniques employed the sales performance of clustered organisations.

Keywords: sales performance; pricing techniques; all-income-inclusive pricing; customer-perception pricing; clustered organisations.

DOI: 10.1504/EMJM.2022.123913

EuroMed Journal of Management, 2022 Vol.4 No.3, pp.257 - 268

Received: 08 Feb 2022
Accepted: 23 Feb 2022
Published online: 04 Jul 2022 *

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