Title: Does employee retention depend on spiritual work environment and organisational internal branding? – A study in the context of emerging market

Authors: Vikas Arya

Addresses: Rajalakshmi School of Business, Chennai – Bangalore Highway, Kuthambakkam Post, Kanchipuram – Chennai Rd., Chembarambakkam, Tamil Nadu 600124, Chennai, India

Abstract: The study was conducted to identify whether spiritually charged organisations are capable of retaining their employees and whether internal branding of the organisation has an effect on employees' retention rate. The current study addressed the role of spiritual practices in the corporate workplace through the employee's perspectives, especially their retention in the organisation. This study is descriptive in nature, where primary data were collected from 251 respondents who work in Patanjali Yogpeeth, Uttarakhand, India. For structural analysis of the conceptual relationship, we used structural equation modelling imploring AMOS and ADANCO software. The findings of the study identified that being spiritually charged led organisations to have high employee retention rates, as employees attain self-satisfaction in professional as well as personal lives if they are able to explore their values, customs, and spiritual inclinations. This study explored the spiritual practices that influence employees to have a positive attitude towards the organisation and stay loyal to the firm. Spiritual practices at the workplace reflect employees' happiness, which helps the organisation to strengthen its internal branding.

Keywords: spiritual work environment; SWE; employee retention; organisational internal branding; employees' behaviour at work; nature of spirituality at work.

DOI: 10.1504/WRSTSD.2022.10047874

World Review of Science, Technology and Sustainable Development, 2022 Vol.18 No.3/4, pp.239 - 261

Received: 22 Jun 2020
Accepted: 30 Sep 2020

Published online: 04 Jul 2022 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article