Title: Sanitary napkin manufacturing units: creating entrepreneurial opportunities for rural females in India

Authors: Umesh Shrivastava; Satya Ranjan Acharya

Addresses: Entrepreneurship Development Institute of India, University of Sheffield, Ahmedabad, Gujarat, India ' Entrepreneurship Development Institute of India, University of Sheffield, Ahmedabad, Gujarat, India

Abstract: This paper focuses on an entrepreneurial solution to a daunting problem of non-usage of sanitary napkins among rural females of developing countries, and the reason behind it. It encompasses an action research to understand if there can be a viable entrepreneurial opportunity amidst the taboo of menstruation. To understand the reason for non-usage of sanitary napkins, the research draws on literature to identify independent variables which are: accessibility, affordability and awareness. A sample of 500 rural females was taken in two days. Data was collected through administered questionnaire and was nominal in nature. Chi-square and pseudo R-square tests were applied to the data and accessibility had a significant loading on the dependent variable. The finding has a significant implication on rural business development through entrepreneurial opportunity recognition.

Keywords: green accounting; environmental disclosures; content analysis; global reporting initiatives; entrepreneurial opportunity; rural entrepreneurship; sustainable development.

DOI: 10.1504/WREMSD.2022.123771

World Review of Entrepreneurship, Management and Sustainable Development, 2022 Vol.18 No.4, pp.461 - 476

Received: 25 Jun 2020
Accepted: 12 Oct 2020
Published online: 04 Jul 2022 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article