Authors: Kang Yun
Addresses: Venture Capital Research Center, Renmin University of China, No. 59 at Zhongguancun Street, Haidian District, Beijing, China; ZhongCai Financial Holding Investment Co., Ltd., Building 8, Courtyard 10, Liuliqiao, Fengtai District, Beijing, China
Abstract: The institutional arrangement of venture capital is suitable for the risk characteristics of creative industry. However, due to the characteristics of creative industry, the integration of creative industries and venture capital in China is still in the primary stage, and the development mode is not perfect. Some suggestions are put forward in this paper in view of the main problems of venture capital entering creative industry in China. The first is to speed up the marketisation process of creative industry; the second is to improve the intangible assets evaluation mechanism that adapts to the development characteristics of creative industries; the third is to establish a guarantee mechanism for creative industries; the fourth is to improve the investment and financing system of creative industries; and the last is to give preferential policies to venture capital companies investing in creative industries.
Keywords: venture capital; creative industry.
International Journal of Chinese Culture and Management, 2022 Vol.5 No.3, pp.253 - 260
Received: 08 Jan 2021
Accepted: 23 May 2021
Published online: 30 Jun 2022 *