Title: Examining the factors influencing consumers' choice for electric vehicles in India

Authors: S. Prasanna; Varadarajan Rangarajan; Mohsin Khan; K.A. Asraar Ahmed

Addresses: Department of Management Studies, Madanapalle Institute of Technology and Science, Andhra Pradesh, India ' Department of Management Studies, Madanapalle Institute of Technology and Science, Andhra Pradesh, India ' Department of Management Studies, Madanapalle Institute of Technology and Science, Andhra Pradesh, India ' Xavier Institute of Management and Entrepreneurship, Bengaluru, India

Abstract: The environmental concerns arising from carbon dioxide emission created by the transportation sector have been attracting policy measures in every country. This study aims to understand the influence of social, economic, and psychological factors on consumers' adoption of electrical vehicles. The logistic regression model was used to analyse the influence of chosen factors on consumers' adoption of an electric vehicle. The study revealed that factors like age, annual income, attitude, educational qualification, concern towards environment, gender, and the number of vehicles in the family, place of residence, vehicle price have a significant influence on consumers' willingness to adopt electric vehicles, while factors like awareness, opinion of family members, tax incentive and availability of recharge stations did not show any influence. The study is one of its kind in India and extends customers' understanding in adoption of EVs in precise and simple manner.

Keywords: electric vehicle; alternative fuel vehicle; consumers' adoption; environmental concern; India.

DOI: 10.1504/IJEHV.2021.123482

International Journal of Electric and Hybrid Vehicles, 2021 Vol.13 No.3/4, pp.302 - 320

Received: 23 Feb 2021
Accepted: 03 Mar 2021
Published online: 23 Jun 2022 *

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