Title: Single- or multi-sided business models: how does time perception influence business model choice?

Authors: Ritalba Lamendola; Corine Genet

Addresses: EVEURA, Advisory Business Model Design, 10J Chemin des Chênes, 1296 Coppet, Switzerland ' Grenoble Ecole de Management (GEM), 12 rue Pierre Sémard, 38000 Grenoble, France

Abstract: Various cognitive factors can influence managerial decisions about business models; in particular, this article reveals how time representation affects entrepreneurs' business model choices over time. By studying four start-ups pursuing emerging internet of things applications in real-life contexts, this article reveals that when the entrepreneurs perceive time urgency, they rely on information and knowledge from their personal backgrounds and adopt single-sided business models. Conversely, when no perceived time urgency exists, entrepreneurs devote more time to exploring their environments and can develop alternative business model configurations. This research contributes to debates about the relationship between technology and business models and reveals that the type of technology affects an entrepreneur's time perception, which influences business model choice. The findings then can help entrepreneurs select a business model by acknowledging how their unconscious mental representation of time influences their choice.

Keywords: business models; time perception; multi-sided business model; internet of things; IoT; business model process; business model and technology.

DOI: 10.1504/IJTM.2022.123007

International Journal of Technology Management, 2022 Vol.89 No.1/2, pp.46 - 67

Accepted: 30 Jun 2021
Published online: 20 May 2022 *

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