Title: How does green operational policy impact on corporate social responsibility and enterprise image? Evidence from South Korean construction enterprises

Authors: Chenglin Qing

Addresses: Department of Business Administration, Honam University, 59, Honamdae-gil, Gwangsan-gu, Gwangju, 62399, South Korea

Abstract: This empirical study focused on the South Korean construction enterprises and emphasised the role of green management and corporate social responsibility (CSR). The purpose of this study is to verify the influence of green management on South Korean construction enterprise image. Furthermore, the study also verified the mediating effect of CSR on the relationship between green management and enterprise image. The results of empirical analysis showed that green management had a positive effect on enterprise image. Corporate social responsibility showed positive mediating role. According to these results, the study discussed the importance roles of green management and CSR. Finally, the limitation and the direction of future study were provided.

Keywords: green management practices; enterprise image; corporate social responsibility; CSR; construction enterprises; mediating effects; green strategy; green policy; South Korea; eco-friendly enterprises.

DOI: 10.1504/IJTPM.2022.122556

International Journal of Technology, Policy and Management, 2022 Vol.22 No.1/2, pp.98 - 113

Received: 27 Jan 2021
Accepted: 18 Apr 2021

Published online: 03 May 2022 *

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