Title: The influence of consumer trust in consumer behaviour toward mobile payment applications amongst young professionals
Authors: Shaizatulaqma Kamalul Ariffin; Khor Teik Lim
Addresses: Graduate School of Business, Universiti Sains Malaysia, Malaysia ' Western Digital, WD Media (Malaysia) Sdn, Bayan Lepas Free Industrial Zone, Phase 3, 11900 Penang, Malaysia
Abstract: This study aims to examine the impact of trust in the relationship between attitude, subjective norms and perceived behavioural control toward intention to use mobile payment among young professionals. The data were collected via an online survey among young professionals. A total of 220 respondents participated in the online survey but only 211 responses fit the analysis. The data were analysed using SPSS and SmartPLS3. This study found that trust strengthens the relationship between attitude and intention to use mobile payment. Furthermore, perceived usefulness affected users' attitude toward mobile payment. Meanwhile, users' attitude and perceived behavioural control had a positive and significant impact on users' intention to use mobile payment. This study provides practical implications for marketers, retailers, firms and vendors to adopt and adapt important factors revealed from this study in formulating their marketing strategies and business model toward young professionals.
Keywords: mobile payment; young professional; trust; theory of planned behaviour; TPB; technology acceptance model; TAM.
International Journal of Technology Marketing, 2022 Vol.16 No.1/2, pp.5 - 26
Received: 01 Apr 2021
Accepted: 07 Jul 2021
Published online: 25 Apr 2022 *