Open Access Article

Title: Global Halal business: a sectoral analysis

Authors: Hafiz Wasim Akram

Addresses: Department of Marketing and Entrepreneurship, College of Commerce and Business Administration, Dhofar University, Salalah, Oman

Abstract: The global Halal business with a cluster of 1.8 billion Muslims and an estimated 2.2$ trillion annual spend has lately started getting mind and literature positioning. During the previous decade, though a fairly perceptible amount of work was done, still there is a dearth of literature on the state of global Halal business and how it is being tapped globally. The gradual expansion of Halal business on account of the rising customer base of Halal products not only captivates the attention but also sets in disquietude in mind to analyse the poorly-tapped burgeoning segments. The present study attempts to analyse the global Halal business sector-wise with an emphasis on how much they have been catered. The study finds that the global Halal business across the board is unsatisfactorily-tapped. It is incumbent on multinationals to attend to as it heralds a roaring business in no time.

Keywords: Halal business; global Halal business; Shariah-based business; Halal segments; Halal food; Halal tourism; Halal cosmetics; Halal media; Halal finance; Halal pharmaceuticals.

DOI: 10.1504/IJBG.2021.10045112

International Journal of Business and Globalisation, 2022 Vol.30 No.1, pp.111 - 130

Received: 10 Oct 2020
Accepted: 19 Jan 2021

Published online: 19 Apr 2022 *