Title: Consumers' intention to visit a robotic restaurant

Authors: Md. Monirul Islam; Fathema Farjana Hani; Avijit Pratap Roy; Pronab Kumer Saha

Addresses: Department of Business Administration, Shahjalal University of Science and Technology, Sylhet, 3114, Bangladesh ' Business Administration, North East University Bangladesh. Sylhet, Bangladesh ' Bangladesh University of Professionals, Bangladesh ' Department of Business Administration, Sylhet International University, Bangladesh

Abstract: The aim of this study is to identify the factors that influence consumers' intention to visit robot restaurants. Data is based on feedback from 283 experienced customers using the random sampling method. Structural equation modelling (SEM) and hypothesis testing were conducted to validate the model after checking the reliability and validity of the scale items. The study found that curiosity, status symbols and children's influence were significant and that better service and innovativeness did not play a significant role in explaining the visit intentions of Bangladeshi robotic restaurants. The findings provide clues as to what factors marketers should consider. This study is important because consumer interest in robotic restaurants and robotic services is increasing overall.

Keywords: consumers; visit intention; robotic restaurant; SEM; structural equation modelling; Bangladesh.

DOI: 10.1504/IJTP.2022.122236

International Journal of Tourism Policy, 2022 Vol.12 No.2, pp.203 - 222

Received: 18 Jan 2021
Accepted: 12 Sep 2021
Published online: 13 Apr 2022 *

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