Title: A new conceptual model to treat tourist behaviour: locus of control theory application
Authors: Mahmoud Ibraheam Saleh
Addresses: Marketing Department, Graduate School of Management, St. Petersburg State University, Russia; Faculty of Tourism and Hotel, Helwan University, Egypt
Abstract: Tourist attachment to destination brands is crucial for destination revenue growth. However, no prior study investigates how different tourists' ascriptions to destination events could affect tourism destination brands' attachment. From the locus of control (LOC) theory perspectives which considers one of the crucial theories to treat consumer behaviour: individuals with an internal LOC (vs external LOC) attribute events' outcomes to themselves more than ascribing it to external causes. Thus, this study uses the LOC theory perspective to examine tourists' ascriptions, whether internal or external, with its impacts on attachment to tourism destination brands. Moreover, this study contributes theoretically by adding new constructs that help to fathom tourists' attribution toward destination brands, such as information, knowledge, and experiences at destinations with its impacts on tourists' LOC. Also, it provides potential ideas to test these constructs empirically. The theoretical and practical implications are discussed.
Keywords: locus of control; LOC; tourist behaviour; destination attachment; tourism destinations; tourist attribution.
International Journal of Management Concepts and Philosophy, 2022 Vol.15 No.2, pp.113 - 133
Received: 04 Jul 2021
Accepted: 06 Jul 2021
Published online: 08 Apr 2022 *