A new conceptual model to treat tourist behaviour: locus of control theory application Online publication date: Fri, 08-Apr-2022
by Mahmoud Ibraheam Saleh
International Journal of Management Concepts and Philosophy (IJMCP), Vol. 15, No. 2, 2022
Abstract: Tourist attachment to destination brands is crucial for destination revenue growth. However, no prior study investigates how different tourists' ascriptions to destination events could affect tourism destination brands' attachment. From the locus of control (LOC) theory perspectives which considers one of the crucial theories to treat consumer behaviour: individuals with an internal LOC (vs external LOC) attribute events' outcomes to themselves more than ascribing it to external causes. Thus, this study uses the LOC theory perspective to examine tourists' ascriptions, whether internal or external, with its impacts on attachment to tourism destination brands. Moreover, this study contributes theoretically by adding new constructs that help to fathom tourists' attribution toward destination brands, such as information, knowledge, and experiences at destinations with its impacts on tourists' LOC. Also, it provides potential ideas to test these constructs empirically. The theoretical and practical implications are discussed.
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