Article: Students' perception about corporate social responsibility: evidence from Pakistan Journal: International Journal of Business Governance and Ethics (IJBGE) 2022 Vol.16 No.2 pp.195 - 217 Abstract: This study was conducted to investigate the students' perception about the basic concept of corporate social responsibility (CSR) in Pakistan. Primary data was collected from university students and numbers of variables were used to compute the general trends of CSR within the academic courses, scrutinise different CSR's dynamics and thus prioritise its dimensions. This research unveiled the basic but general trends about the concept of CSR. It was found that the specific term 'CSR' is unfamiliar within the course contents and only few students have heard about this term from other sources: media or social circles. Community, shareholders and government were found most influential corporate actors that affect or affected mainly by the ethical and philanthropic dimensions. The findings of this study are important both for academia and corporate world. The Higher Education Commission should incorporate comprehensive course content in collaboration with representatives from the corporate world and other concerned governmental/non-governmental officials. Inderscience Publishers - linking academia, business and industry through research

Title: Students' perception about corporate social responsibility: evidence from Pakistan

Authors: Maqsood Hayat; Asif Iqbal; Mohsin Ahmad; Zeeshan Ahmad

Addresses: Business School, Yunnan University of Business Management, Kunming 650106, China ' Department of Management Sciences, Alhamd Islamic University, Islamabad 44000, Pakistan ' School of Social Sciences and Humanities (S3H), National University of Science and Technology, Islamabad 44000, Pakistan ' School of Electronic and Information Engineering, Ningbo University of Technology, Ningbo 315211, China

Abstract: This study was conducted to investigate the students' perception about the basic concept of corporate social responsibility (CSR) in Pakistan. Primary data was collected from university students and numbers of variables were used to compute the general trends of CSR within the academic courses, scrutinise different CSR's dynamics and thus prioritise its dimensions. This research unveiled the basic but general trends about the concept of CSR. It was found that the specific term 'CSR' is unfamiliar within the course contents and only few students have heard about this term from other sources: media or social circles. Community, shareholders and government were found most influential corporate actors that affect or affected mainly by the ethical and philanthropic dimensions. The findings of this study are important both for academia and corporate world. The Higher Education Commission should incorporate comprehensive course content in collaboration with representatives from the corporate world and other concerned governmental/non-governmental officials.

Keywords: corporate social responsibility; CSR; corporate ethics; students' perception; higher education; Pakistan.

DOI: 10.1504/IJBGE.2022.121870

International Journal of Business Governance and Ethics, 2022 Vol.16 No.2, pp.195 - 217

Received: 02 Sep 2020
Accepted: 14 Jan 2021
Published online: 07 Apr 2022 *

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Title: Students' perception about corporate social responsibility: evidence from Pakistan

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