Title: Gender differences in the perception of the quality of college life in a Spanish university

Authors: Juan Jose Blazquez-Resino; Edyta Gołąb-Andrzejak; Santiago Gutierrez-Broncano

Addresses: Faculty of Social Science, University of Castilla-La Mancha, Av. Real Fabrica de Seda, s/n, 45600 Talavera de la Reina (Toledo), Spain ' Faculty of Management and Economics, Gdańsk University of Technology (Politechnika Gdańska), 11/12 Gabriela Narutowicza Street, 80-233 Gdańsk, Poland ' Faculty of Social Science, University of Castilla-La Mancha, Av. Real Fabrica de Seda, s/n, 45600 Talavera de la Reina (Toledo), Spain

Abstract: Through the current research, we intend to analyse how students differ in their levels of quality of college life (QCL) according to gender, and how this relates to overall quality of life (QoL) and loyalty [measured by identification and word of mouth (WoM)] to their specific university. The survey included 243 students attending a public university in Spain. The results obtained through the analysis of data allow affirming that there are differences between women and men both in the configuration of the quality of their college life and in its effect on the loyalty shown towards the college. This paper contributes towards an improved comprehension regarding the differences between the students according to their gender, so that managers can develop strategies better adapted to students.

Keywords: quality of college life; QCL; student satisfaction; installations satisfaction; education satisfaction; social satisfaction; quality of life; QoL; positive word of mouth; WoM; identification; gender differences; effect of gender; university; Spain.

DOI: 10.1504/IJIE.2022.121745

International Journal of Intelligent Enterprise, 2022 Vol.9 No.2, pp.163 - 180

Received: 25 Jun 2018
Accepted: 12 Jun 2019
Published online: 07 Apr 2022 *

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