Title: Dynamics of lifestyle psycho-demographic parameters in food and grocery retail outlets

Authors: Anuradha Arthanari

Addresses: VIT Business School, VIT Chennai, Chennai-127, Tamil Nadu, India

Abstract: The changing dynamics in the retail scenario with the online retailers considering options to encounter the market with more physical stores in major cities i.e., online-to-offline (o2o) has become the tactical strategy which is predicted to attract more customers. On the other hand, the changing lifestyle pattern of the customers has made the customers look beyond the traditional retail stores towards the modern retail format stores which has better lighting, air conditioning, store layout, aisle placement etc., for their purchase. This study discusses the dynamics of lifestyle parameters of activities, interests and expectations of the people in influencing their purchase intentions by drafting a questionnaire to collect the relevant data to give the outcome. The activities and interests of the customers with their expectations towards the store attributes found to influence the purchase decisions of the customers. The structural equation model (SEM) results show about 76.6% of the change in the customer's willingness to buy from retail outlet to be influenced by store image and about 72% of variations in the satisfaction of the customers are found to be explained by the lifestyle parameters of activities, interests and the expectations of the customers from the store.

Keywords: store attributes; store atmosphere; willingness to buy; psycho-demographic parameters; customer satisfaction.

DOI: 10.1504/IJBEX.2022.121585

International Journal of Business Excellence, 2022 Vol.26 No.1, pp.42 - 60

Received: 09 May 2019
Accepted: 13 Oct 2019

Published online: 21 Mar 2022 *

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