Title: New media art design in commercial public space

Authors: Zhigang Wang; Ye Wang; Yu Sun

Addresses: Academy of Arts & Design, Tsinghua University, Haidian, Beijing 100084, China ' Academy of Arts & Design, Tsinghua University, Haidian, Beijing 100084, China ' College of Arts and Design, Beijing Forestry University, Haidian, Beijing 100083, China

Abstract: New media art in commercial public space is very beneficial for art communication and commercial transformation. The mass communication awareness can help to maximise the value of new media art and even strengthen people's public awareness. The article mainly includes two aspects - experience design and the impact on the people's lifestyle - to understand the impact of new media art in the commercial public space. The fundamental of experience design is to let the people participate in interactive experience activities. The content includes the combination of art and technology, the combination of the public space environment and the form of new media art, the people's experience cognition and emotional cognition. The new media art of commercial space will build a multi-dimensional cultural consumption place from material to symbol and to spiritual level in order to stimulate the inner demand and resonance between people and goods and give deeper cultural significance to consumer activities.

Keywords: commercial public space; new media art; design; the mass communication.

DOI: 10.1504/IJCAT.2021.121534

International Journal of Computer Applications in Technology, 2021 Vol.67 No.2/3, pp.244 - 251

Received: 08 Oct 2020
Accepted: 06 Jan 2021

Published online: 17 Mar 2022 *

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