Title: A study on factors influencing mobile payment adoption using theory of diffusion of innovation
Authors: Rishi Manrai; Kriti Priya Gupta
Addresses: Symbiosis Centre for Management Studies (SCMS), Symbiosis International (Deemed University), Noida, Uttar Pradesh, India ' Symbiosis Centre for Management Studies (SCMS), Symbiosis International (Deemed University), Noida, Uttar Pradesh, India
Abstract: The present study proposes an integrated model based on the theory of diffusion of innovation (DOI) and perceived risks to empirically examine the mobile payment adoption behaviour of users in India. The study also explores the moderating effect of performance risk and financial risk on the relationship between behavioural intention to adopt mobile payments and the intention to recommend the same. The study extended the theory of DOI with two significant constructs namely performance risk and financial risk. For conducting the study, the primary data was collected from offline bank customers. Structural equation modelling was used to test the relationships between the proposed variables. The results indicate that relative advantage and compatibility significantly influence behavioural intention to adopt mobile payments while observability, complexity as well as performance risk and financial risk do not carry a significant influence on the behavioural intention. From a practical perspective, our results support the crucial roles of compatibility and relative advantage in determining the behavioural intention of users to adopt mobile payments.
Keywords: mobile payments; diffusion of innovation; DOI; financial risk; performance risk; behavioural intention; intention to recommend.
International Journal of Business Information Systems, 2022 Vol.39 No.2, pp.219 - 240
Published online: 14 Mar 2022 *Full-text access for editors Access for subscribers Purchase this article Comment on this article