Title: Intention to use mobile banking services: extended model

Authors: Abdelbaset M. Alkhawaldeh; Ali Matar; Mahmoud Al-Rdaydeh

Addresses: College of Business Administration, Taibah University, Saudi Arabia ' The Faculty of Economics and Business, Jadara University, Jordan ' Ibn Rushd College for Management Sciences, Abha, Saudi Arabia

Abstract: This research aims to evaluate the factors influencing the use of mobile banking by the customers. The extended model of this study was based on the technology acceptance model (TAM). Concerning this, the current research utilised two constructs of the TAM and integrated three new constructs into the model within mobile-banking context. The survey collected data from 205 mobile users who had their own experiences with mobile banking services provided by private banks in Jordan, these data were analysed using structural equation modelling (SEM). The results of this study demonstrated that perceived ease of use, perceived usefulness, perceived awareness, perceived bank credibility, and reference group influence had a positive impact on the use of mobile banking services by the customers. Banks should take these factors into account to promote positive perceptions of mobile banking to the customers.

Keywords: perceived ease of use; PEU; perceived usefulness; perceived awareness; perceived bank credibility; PCB; reference group influence; RGI.

DOI: 10.1504/IJBIS.2020.10025359

International Journal of Business Information Systems, 2022 Vol.39 No.2, pp.157 - 169

Received: 12 Feb 2019
Accepted: 25 Jul 2019

Published online: 14 Mar 2022 *

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