Title: Unlocking the black box between TQM practices and organisational performance through learning capability and market orientation: insight from Pakistan's textile sector

Authors: Shahid Mahmood; Kanwal Iqbal Khan; Syed Zain Ul Abdin; Mumtaz Ahmad

Addresses: Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur, Pakistan ' Institute of Business and Management, University of Engineering and Technology Lahore, Pakistan ' Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur, Pakistan ' Department of Commerce, The Islamia University of Bahawalpur, Pakistan

Abstract: The enduring debate to resolve the intricacy between total quality management elements and performance is yet to be concluded. Relying on the resource-based view of the firm, the current study addresses this issue by adding organisation learning capability and market orientation as contingent factors between total quality management practices and performance. The data was collected from the managers of 270 textile firms through questionnaires. The results reveal that parallel mediation of both organisational learning capability and market orientation is fully supported. The current study extends the total quality management research and contributes by providing a new mechanism between the total quality management and organisational performance. These novel findings provide new dimensions for policymakers to consider motivational factors (learning orientation and market orientation) along with total quality management elements for elevating the performance of their organisations.

Keywords: market orientation; organisation learning capability; TQM practices; organisational performance; textile sector.

DOI: 10.1504/MEJM.2022.121392

Middle East Journal of Management, 2022 Vol.9 No.2, pp.162 - 183

Received: 04 Dec 2020
Accepted: 10 Feb 2021
Published online: 10 Mar 2022 *

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