Title: An innovative strategy for a manufacturing company of micromotors in Hong Kong

Authors: Kam Chin Ko, W.B. Lee, Karina Yuen, Walter W.C. Chung

Addresses: Johnson Electric Group, Johnson Building, 6-22 Dai Shun Street, Tai Po Industrial Estate, NT, Hong Kong. ' Department of Industrial and Systems Engineering, The Hong Kong Polytechnic University, Hung Hom, Hong Kong. ' Johnson Electric Group, Johnson Building, 6-22 Dai Shun Street, Tai Po Industrial Estate, NT, Hong Kong. ' Department of Industrial and Systems Engineering, The Hong Kong Polytechnic University, Hung Hom, Hong Kong

Abstract: In the electric motor industry, applications for electric motors are growing from the effect of |modernisation|, |electrification| and |automation|. However, the problem facing electric motor manufacturers are not limited to the technical aspect. One must resolve to build up the support from Original Equipment Manufacturers (OEMs) of application products so as to boost the product capability for competitiveness. This paper proposes an innovative approach to identify the value proposition of an organisation and to formulate a strategy in order to sustain its leading position in the marketplace. The strategy is called technology innovation on Product Integration (PI). This paper explains how an electric motor manufacturer can use the strategy to differentiate its competence from competitors by applying innovation in the use of technology–PI platform that can transform the company from a Tier 2 supplier into a Tier 1.5 supplier or better.

Keywords: electric motors; micromotors; manufacturing strategy; competitive strategies; product integration; technology innovation; supply chain management; SCM; Hong Kong.

DOI: 10.1504/IJSOM.2007.012138

International Journal of Services and Operations Management, 2007 Vol.3 No.2, pp.210 - 226

Published online: 24 Jan 2007 *

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